Email marketing has been around for more than 20 years. And, it's still the most effective and efficient form of reaching your audience (at least according to most marketing experts). In fact, the average open rate of an email marketing campaign is over 40%. So, what’s holding you back from starting your own successful email marketing campaign? If you don't know how to monetize it yet, then check out these tips on how to monetize email marketing! Write a professional blog post based off the following description: How to drive sales using discount codes on your e-commerce store.
5 Mistakes to Avoid
As a business owner, you need to be aware of the mistakes that could lead to low conversion rates. These are five common mistakes that can quickly hurt your bottom line and reduce the number of leads coming in.
Mistake #1: Sending too many emails While sending one or two emails per week is enough, sending more will only result in unsubscribes and complaints. Instead, focus on writing quality content for each email and avoid including sales pitches.
Mistake #2: Sending Emails at Bad Times You've been asking yourself when the best time to send an email is. Well, there isn’t one. You want to make sure your audience is reading it so they don’t delete it without even opening it up. The first thing you should do is find out what times work for them. When does their work day start? What about their commute home? Figure out what works for them and schedule your emails accordingly.
Second, don't try sending an email as soon as someone subscribes because if they haven't even opened it yet then you're going to lose them before they ever get a chance to see the message in their inbox. The goal should be to provide value first instead of trying to sell them right off the bat. If they like what you have to say and trust what you have to offer, then you'll have earned the sale.
Mistake #3: Not Having Clear Calls-to-Action Another mistake business owners often make is not having clear calls-to-action that people understand exactly what they're supposed to do next. Make sure your button links somewhere relevant where people will find what they were looking for in order to convert into a customer. Also, make sure your call-to-actions are specific so people know what you want them to do. Is it share this post with friends? Add a product to their cart? Join your mailing list? Whatever it may be, tell people exactly what they need to do next. Remember that any action you ask from your customers has to be simple enough for them to complete so keep it simple and provide easy access to what they want.
Mistake #4: Not following through on Social Media Promises Many marketers think social media is just another place where they can blast promotional messages but it's actually much more than that. It's a place where companies can connect with their fans and followers while also building relationships. It's important to follow through on your promises so people know you're reliable and trustworthy. There are some exceptions such as discounts and specials that expire after a certain amount of time but everything else needs to be upheld.
Mistake #5: Trying Too Hard To Sell In Your Subject Line People might read your subject lines, but they won't open the emails themselves if they feel like you're pushing them towards something. Before composing your email, take some time to really think about who would benefit most from it.
3 Tips To Get Your First Email Subscribers
#1. Offer something in return for signing up, like an ebook or a downloadable PDF.
#2. Write an enticing subject line.
#3. Create a compelling call-to-action and include it at the end of the email . Include a link back to your site where they can subscribe to future emails. Utilizing all three of these techniques will increase your chances of getting new subscribers with every email you send. Additionally, once you get more people on board with your email list, you'll want to offer exclusive content that can only be found by subscribing. If there's one tip I have for making money off of your emails, it would be that if someone unsubscribes from your mailing list, DO NOT SPAM THEM AGAIN! You may think that sending them another message is just going to win them over again, but this could actually make them angry enough to unsubscribe and never come back again.
3 Ways To Monetize Email Marketing
1) Use a paid service. If you don't want to do any of the work and just need a little help, there are many paid services that can help you monetize your email marketing. One popular service is MailChimp which charges a monthly fee for their service. Another option is Constant Contact which charges an annual fee for their service. There are also many other services such as Campaign Monitor or Infusionsoft that offer different pricing models.
2) Add in-app purchases. Include buttons within your emails that will allow users to purchase items through iTunes or Google Play. For example, if you were sending out emails about a new game on iTunes and wanted users to be able to buy it right then and there, you could include links that say Download Now! Or if you were promoting new shoes on Amazon, adding links would say Buy Shoes Now! 3) Offer products in exchange for signing up.
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